This article aims at making a contrastive analysis between two advertisements for Heineken beer, evidencing the main ways in which the participants in commercials represent different discourses from the historical ...

This research aims to trace a theoretical and methodological investigation about the representations of gender that condition and maintain various stereotypes that exclude and discriminate the female gender and tension ...

This article aims to theoretically discuss the notion of authorship, based on the analysis of the poems O Cântico da Terra, Todas vidas and Mulher da vida, from the work Poemas dos Becos de Goiás e Estórias Mais, by Cora ...

This research presents the results of the socio-rhetorical analysis of the video review genre, which circulates in the ambience of the TikTok social network. Because we believe that the rhetorical organization of the genre ...

The present work is part of Swalesian socio-rhetorical gender studies and deals with advertisements for cycling and street running sporting events, analyzing them from their context of occurrence – from the perspective ...

This work deals with the notion of discursive genre, emphasizing its constitutive aspects (social and verbal). Discusses how the loa de maracatu genre functions discursively in its typical sphere(s), especially with regard ...