A EXTENSÃO COMO ESTRATÉGIA DE FORTALECIMENTO DA MARCA INSTITUCIONAL: Um estudo sobre as ações desenvolvidas pelo Projeto Despertando Vocações

Abstract

The present work seeks to highlight the importance of Extension, through its influence on teaching and research, and as a strengthening of the institutional brand in the community. Thus, this research aims to analyze the ways in which Extension projects promote the strengthening of the institutional brand of IFPE, based on the actions undertaken by the Awakening Vocations Program – PDV- Recife. For that, the following were used: bibliographical research and documental research, exploratory-descriptive field research, questionnaires, non-probabilistic convenience sampling, qualitative data analysis, graphs, tables and diagrams. Through this, it was found that the project actions promote greater recognition and identification of the IFPE, both internally and externally, and also that the researched community values the project's Extension actions and feels more attracted to the IFPE. However, it was evident that greater emphasis is needed on IFPE's Extension actions, to emphasize its role in adding better results to the institution. Thus, this work highlighted and valued the Extension as important to respond to society about the role of IFS and showed that it can make them better known and recognized, attracting greater demand and strengthening the partnership with society.