A divulgação da sustentabilidade ambiental no poder judiciário brasileiro: um estudo de caso no âmbito do Tribunal de Justiça de Pernambuco

Abstract

Communication plans are important management tools for achieving objectives and goals. Communication is a basic and essential condition for the success of projects, especially those with a wide scope such as the 2030 Agenda (UN, 2015). With the institutionalization of this Agenda in the Judiciary in 2018, the dissemination of acts and actions related to the Sustainable Development Goals (SDGs), within all bodies linked to this Branch, becomes essential for the fulfillment of institutional, national, and global standards related to the SDGs. In this context, this study aimed to investigate the dissemination of the 2030 Agenda and environmental sustainability as a tool to raise awareness among stakeholders in the Judiciary by analyzing their awareness of these issues. In this sense, an electronic survey was carried out with servers of the State Judiciary (Recife), investigation of posts about the agenda and its objectives in some official social networks of the courts that were ranked highest in the Judiciary Power Sustainability Performance Index. , as well as the verification of planning, management, and communication monitoring assumptions indicated by the PMBOK Guide (PMI, 2017) for the preparation of a pilot communication plan for the dissemination of the SDG in the Brazilian Judiciary. Through the results obtained, it was identified, among others, that in the local scenario (Recife), more than 70% of respondents do not know a 2030 Agenda or its objectives. Regarding the verification of posts on social networks, it was possible to notice a low number of publications by the responsible bodies, contributing to a low diffusion and awareness among their followers. Given the scenario found, the aforementioned communication pilot plan was prepared as a technical product of this dissertation, with the dissemination of information on the topic more assertively thorough knowledge of the target audience, objectives, channels, actions, maps and evaluation methods of communications, to spread and raise awareness more efficiently among the various users and servants of this Power. The plan in question also opens a path to be followed and explored in future scenarios as it has a dynamic and collaborative character