This paper offers a plan of after-sales strategies for keeping customers coming back to a building supply store in Igarassu - PE. After-sales involves actions aimed at keeping customers happy and loyal, ensuring they're ...

This article aims to analyze the influence that social networks have in relation to the consumer purchasing process. The objective of this research is to understand the perception of purchasing in the social media ...

This study examines female leadership in the Metropolitan Region of Recife, addressing profiles, trajectories and challenges faced by women in leadership positions. The objectives include literature review, identification ...

Over the years, the job market has undergone significant transformations, from the industrial revolution to the so-called Industry 4.0 revolution. As a result, the nature of jobs has changed, along with the requirements ...

The work of the Internal Accident Prevention Committee (CIPA) is crucial for health and safety at work, especially in the hotel industry. This study analyzes the role of the CIPA in preventing moral and sexual harassment, ...