This article aims to answer the following question: which rhetorical resources constitute the advertising text of print media? The purpose of advertising is to sell products, services and ideas and, for that, it uses ...

This research presents the results of the socio-rhetorical analysis of the video review genre, which circulates in the ambience of the TikTok social network. Because we believe that the rhetorical organization of the genre ...

The present work is part of Swalesian socio-rhetorical gender studies and deals with advertisements for cycling and street running sporting events, analyzing them from their context of occurrence – from the perspective ...