Travel like me: uma estratégia de sensibilização de pessoas sobre a violência contra a mulher turista e viajante

Abstract

This paper, a requirement for completion of the Technology in Tourism Management course of the Federal Institute of Education, Science and Technology of Pernambuco - IFPE, aims to present a proposal for an educational action to raise awareness by using a virtual game in quiz format, to raise awareness of the population of Pernambuco about the violence suffered by women as travelers and tourists. The paper is organized as follows: in the introduction, it is discussed how the reflection of a culture that inferiorizes and controls a person based on their gender, leaves negative impacts on society today, with numerous cases of violence against women and presentation of laws and actions that contribute to the reduction of these cases. In the world, more and more women seek to travel alone, by taking advantage of their rights, and boost - mainly - domestic tourism. The methods used were: application of an online survey, with the participation of 327 (three hundred and twenty-seven) women that shows how much insecurity still prevents many women from traveling; the gamification, a tool that makes use of common mechanisms in games for education, chosen for having identified a great interest of young people in online games, and; the Lean Canvas framework, used for the transformation of an idea into a business model. Finally, the materials, actions, and costs necessary for this sensitization strategy to happen are presented, by means of a dissemination and sensitization workshop with high school, technical, and college students, and formatted as an extension activity, with the perspective of being a continuous educational policy.