Comunidades estratégicas de apoio ao empreendedorismo: estudo do impacto socioambiental em “Comunidade B” de Pernambuco

Abstract

The social and environmental challenges are huge in Brazil and clearly the Government, civil society organizations and citizens cannot solve the problems on their own. More conscientious businesses that understand their role as an active part in solving society's problems and emerge to make a positive contribution to the world, linking profit to positive impact. Therefore, it is necessary to break old paradigms that point out that all companies are the villains, to the detriment of new paradigms that bring a new economy based on the positive impact caused by for-profit and non-profit organizations. The proposal is to measure the success of an organization by its ability to promote well-being to people, society and nature. A new focus of action beyond profit at all costs. Therefore, this work aimed to contribute to the strengthening of communities and entrepreneurship ecosystems with a positive socio-environmental impact. It is expected that this survey will help to grow the number of initiatives that monitor and share their positive impacts generated, inspiring the creation of new, more aware and sustainable businesses. This work aimed to analyze Community B in the State of Pernambuco, verify how it works and identify its points of improvement, analyze how certification B helps impact entrepreneurs, identify the use of positive impact indicators by Community B and suggest improvements. The methodology used in this research was based on the case study and semi- structured interviews with 11 Multipliers B trained by System B. As a result, it was possible to observe a scenario of expansion of impact businesses, based on the increase in capital available to invest in this type of business model, increased debate on ESG, conscious consumption and climate change and the increasing search for action with purpose and positive social and environmental impact. It is also possible to notice that there is a natural tendency for companies to collaborate more with each other and that it is easy to see how much entrepreneurship ecosystems like Community B help entrepreneurs by fostering networking, mutual support, and knowledge about business-related topics of social and environmental impacts. Suggestions for improvements include increasing engagement and the frequency of events, professionalizing volunteering, starting to measure the impact caused, investing in information and educating leaders, improving communication, holding business roundtables and seeking funding