Museu de ciências nucleares : plano de viabilização turística através de um personagem

Abstract

The proposal of this project aims to implement a dissemination plan for the Museum of Nuclear Sciences of Pernambuco. The work intends to increase the dissemination of the museum through the use of some communication tools, such as inflatable mascot, comic book (HQ) in a folder and banner. The proposed mascot will be represented by Captain Nuclear, who is a character designed to have his image used in some tools that will communicate information on museum-related issues. HQ brings the plot where The Nuclear Captain presents the museum and its scientific attractions focused on nuclear power, as well as generates information about the accident that occurred in Goiânia in 1987 while inviting people to visit the museum in Recife. It is expected, through this work to demonstrate that the creation of a creative communication channel will stimulate the visitation of residents, students and tourists who seek to know a little more about culture and nuclear sciences in Brazil and in the world. The visitor will help to disseminate the knowledge acquired to the next visitors. It will also help to clarify that nuclear energy should not only be associated with destruction, but that it is also a means to improve people's quality of life, as there is the possibility of use for peaceful purposes that interest not only the public scientific science, but also to the general public. In the methodology of this work, the method chosen was the case study; the research had the qualitative characteristic, exploratory in nature. Quantitative data were also presented using statistical graphs. Information was consulted on the Internet, in books, magazines and tourism portals. The research techniques had the questionnaire, the interview and documentary analysis on the Museum of Nuclear Sciences of Pernambuco and other museums in the world. The diagnosis was made based on the Analysis of SWOT. The target audience of the survey was aimed at students, visitors, museum manager and public tourism manager. The results of the research show that the people interviewed approved the feasibility of the dissemination project, since it was presented in a creative and playful way, attracting children and adults in general. It is concluded that the update in the means of dissemination of the museum in a fun and differentiated way from the others is an interesting strategy to attract more visitors and to make known the services offered by the Museum. Thus, the implementation of these three dissemination tools for the Museum of Nuclear Sciences of Pernambuco, proposed through a dissemination plan, using banner and a comic book, presented in a phonoder, by a mascot related to nuclear power, comes to fill a gap in museum marketing. In addition, it stimulates cultural, pedagogical and scientific tourism in the city of Recife.