Search
Now showing items 1-5 of 5
A representação discursiva do gênero feminino nas propagandas da cerveja Heineken
(2021-12-09)
This article aims at making a contrastive analysis between two advertisements
for Heineken beer, evidencing the main ways in which the participants in
commercials represent different discourses from the historical ...
Os recursos da retórica e da argumentação na constituição do texto publicitário: uma análise de dois anúncios de mídia impressa
(2021-12-13)
This article aims to answer the following question: which rhetorical resources constitute the advertising text of print media? The purpose of advertising is to sell products, services and ideas and, for that, it uses ...
O gênero termo de declarações na comunidade discursiva jurídico-policial: uma análise sociorretórica
(2021-09-29)
This paper aims to analyze the text genre Term of Declaration in order to identify the rhetorical organization, and the relatively stable structural forms of the genre. In addition, this work intends to examinate the ...
A construção da personagem feminina na obra O caso do marquês desaparecido (2020)
(2021-10-23)
The main objective of this article is to analyze the identity profile of the protagonist Enola Holmes in the book The case of the missing marquess (2020). For this, the following specific objectives are defined: reflect ...
Poemas de Cora Coralina na perspectiva da análise do discurso: possíveis efeitos de autoria
(2021-10-08)
This article aims to theoretically discuss the notion of authorship, based on the analysis of the poems O Cântico da Terra, Todas vidas and Mulher da vida, from the work Poemas dos Becos de Goiás e Estórias Mais, by Cora ...