Estratégias de comunicação e propostas de ações para captação e fidelização de visitantes para o museu da cidade do Recife - Forte das Cinco Pontas.

Abstract

It is undeniable that the museums are for the society a way to preserve the history and the culture, beyond stimulating Tourism. After analyzing the historical, cultural and social value that the Museu da Cidade do Recife – Forte das Cinco Pontas has to the capital of Pernambuco and identifying some negative points about the slow frequency of the visitors, the present study intends to promote some practices to achieve a significant rise in the number of people that visit the place, becoming the museum attractive and accessible to the natives and tourists. The proposals have a focus on including this cultural place in the route of the most visited main tourist attractions of the city by a communication plan that offers dissemination strategies. This activity will strengthen the relation between the visitor and the local culture.