Desafios da profissionalização em uma empresa familiar: um estudo de caso

Abstract

The professionalization of management in family businesses represents a significant challenge due to the need to adapt to contemporary market demands. In this context, this study aimed to analyze the impacts of management professionalization in the family business DMA Produtos Alimentícios LTDA, located in the Metropolitan Region of Recife. The research was characterized as applied, with a quali-quantitative nature, adopting an exploratory and descriptive approach, developed through a case study. For data collection, structured questionnaires were applied to employees, in addition to the use of managerial tools such as the GUT Matrix and the 5W2H method, which enabled the identification, prioritization, and proposal of solutions for the main organizational weaknesses. The results showed that the lack of process standardization, failures in internal communication, and informality in decision-making compromise organizational performance. The application of managerial tools enabled the establishment of strategic actions aimed at improving processes, strengthening management, and promoting greater operational efficiency. It is concluded that the professionalization of management significantly contributes to administrative organization, improvement of business performance, and sustainability of family businesses, reinforcing the importance of adopting structured managerial practices as an essential factor for competitiveness and longevity.