Reestruturação do setor de eventos no período pós-pandêmico em empreendimentos hoteleiros no Cabo de Santo Agostino - PE: um estudo de caso

Abstract

The 2020-2021 biennium presented itself as a difficult period thanks to the global occurrence of the Covid-19 pandemic. This disease spread quickly, presenting a considerable fatality rate for those infected. Amidst this chaos, the economic sector suffered a major impact and isolation and social distancing measures had to be adopted, determined by the World Health Organization (WHO), affecting several markets around the world, which resulted in the halt of several commercial activities. and business and decreased productivity, generating fluctuations in countries' financial indicators. The Events sector was one of the most affected by this pandemic, as its activities practically came to a standstill. The case of hotels, objects of study in this research, located in the city of Cabo de Santo Agostinho-PE, were rare exceptions that survived through the holding of events in the corporate and educational niches. The aim is to understand whether this prerogative has materialized as compensation, from the perspective of the sector, by collecting data that helps in understanding this panorama, promoting discussion about the measures taken to leverage the sector's movements in the post-pandemic period.