Tecnologia cuidativa educacional para pessoas idosas como recurso para enfrentamento do ageísmo

Abstract

Objective: To describe the process of building educational care technology for elderly people as a resource to combat ageism. Method: This is a descriptive, methodological study of technological production with the purpose of building audiovisual technology with an approach to ageism experienced by elderly people, developed in the municipality of Pesqueira, a rural area in the state of Pernambuco, Brazil. It was developed in three stages: (1) development of audiovisual educational care technology, (2) validation by specialists in gerontology and (3) evaluation by the target audience; with only the first stage being described at this time. The script for creating the video was created based on a scoping review associated with a focus group carried out with 10 elderly people living in the municipality under study. As for the language and design used for construction, we opted for cordel language and woodcuts. Results: The audiovisual resource produced lasted approximately 10 minutes on 42 screens in its final version. The fictional story presents the stereotypes and routine situations of discrimination evidenced in the literature in the search for access to public services and the lack of knowledge of rights guaranteed to elderly people. Conclusion: Educational care technology “Ageism: what the hell is that?” is aimed at recognizing and confronting prejudice against the age of older people. The video enables a reflection on prejudiced attitudes towards elderly people, old age and the aging process. Encouragement for the development of assistance and educational tools in gerontology, aimed at intergenerational contact and the implementation of current policies for guidance, intervention and deconstruction of negative and stereotypical thoughts.