Modelagem de um empreendimento e consultoria de intercâmbio com base no Instituto Internacional despertando vocações

Abstract

The present work aimed to analyze the International Mobility process of the International Institute Awakening Vocations and elaborate a business model of a company with social impact. The methodology used the exploratory and documentary field research method was used. For documentary research it was necessary to consult on official websites of the institution analyzed as well as other official websites of travel agencies and government websites. A report was used to identify general data on exchange, in addition to other secondary sources. The research was qualitative, because it was necessary to analyze the results of the research through perception and analysis. The theoretical bases address concepts related to academic tourism, social entrepreneurship, globalization, international academic mobility, travel and tourism agencies, internationalization and business model. To analyze the process of international academic mobility that takes place at the International Institute Awakening Vocations-IIDV, it was necessary to apply questionnaires to the former exchange students of the institution and to develop a flowchart to better analyze the academic mobility process. Then, positive points were identified in this process, which could serve as the basis for the preparation of academic exchange consulting, being an undertaking of social impact. For the elaboration of the business plan of the academic exchange consulting company, the profile of the potential target audience was outlined, reaching this profile through primary and secondary research. The marketing plan of the enterprise was also established, mainly aimed at digital marketing actions, aiming to reach several audiences. In the financial plan, one can notice the financial return of the enterprise, as well as profitability. The social impact characterized in the company, will be one of the differentials of the enterprise, such as the creation of an edict for company partners, who will have access to services free of charge as long as they fit the requirements presented in the notice.