Projeto de implantação de um restaurante temático em Boa viagem Recife Cirque Ristorante

Abstract

Gastronomy is characterized by a driving force in the current scenario of tourist activity, seeking creativity and innovation. Therefore, the present work had as general objective the elaboration of a project of a theme restaurant with circuits decoration in the neighborhood of Boa Viagem, Recife/PE. Qualitative and quantitative research of a descriptive nature was carried out, with bibliographic research and documentary analysis, the main tool used was the elaboration of a business plan. To this end, specific objectives were defined, based on the description of the company and its characteristics; subsequently analysis of the consumer market, suppliers, and competitors, following a marketing, operations and financial plan for consequent evaluations of the enterprise. It was concluded that the Boa Viagem district, due to its tourist potential, has the feasibility of implementing a restaurant aimed at gastronomic tourism. Recife Cirque Ristorante being an unprecedented project, taking into account the absence of restaurants that make use of the circus-themed decoration, being a creative differential of this project not only in the neighborhood of Boa Viagem but in the city of Recife. The business has gastronomic and entertainment potential with its Dinner Show proposal. The profitability rate of 52% per year is another sign of the business advantage. Recife Cirque Ristorante is an innovative project for local cuisine, bringing a different theme to its decoration, as well as sustainable and socially responsible actions.