Ilha encantada: plano de marketing digital turístico para o município de Itamaracá - PE

Abstract

This Course Completion Paper proposes a Digital Marketing Plan for the Island of Itamaracá seeking to promote and enhance tourism in the city, which is currently stagnant, as shown by the results of our field research. In the theoretical construction, we anchored on classic authors from the tourist field, such as De La Torre, Ruschamann, Beni and Panosso Neto, as well as on the Marketing segment, such as Kotler, Swarbrooke and Horner. Digital marketing strategies provide opportunities for growth and visibility, and can contribute to the objective of leveraging tourist activity in the city. In order to better understand the object of study, in the methodological field, we carried out a literature review, data analysis and application of field research in a virtual way. With the results of the study, we raised the tourist attractions, identified the desires of tourists and visitors in relation to the Island, and the digital opportunities for boosting tourism in the place.