Unité viagens ecumênicas: uma proposta de agência de viagens ecumênica online, voltada para fé e espiritualidade.

Abstract

Religious tourism moves hundreds of cities in Brazil and abroad. As Brazil is a culturally diverse country in different aspects, in the religious sphere this diversity is found in the different religions existing in the country, in the ways of professing the faith and in the individualism that people develop their spirituality, whether linked to a certain religion or not. As it is a mostly Christian country and this public presents a demand, it was observed that travel agency services end up turning to this niche, so that other religions and people who only seek to express their spirituality without necessarily being linked to a religion they do not feel included when seeking travel services for this purpose. Thus, this project proposes the creation of an online ecumenical travel agency, seeking to meet the various existing religions and those who wish to develop their spirituality. To prepare the agency's proposal, a survey was conducted in a virtual environment with practitioners of different religions and spirituality who are part of groups in social networks focused on this theme to carry out the diagnosis of the work. The results indicated that the majority of the public is between 15 and 40 years old, are female and have postgraduate studies and/or complete higher education. As this is a country where there is a predominance of people who declare themselves Christians, the predominance of these religions among the interviewees was evident, but we can observe a religious variety and people who seek to express their spirituality. Data analysis also showed that most people are open to using the service of a travel agency focused on religious and spiritual diversity, and that price combined with easy access to services and convenience are the most decisive factors when choosing by a virtual agency. Thus, it was verified the need for a company that could meet such a plural niche, with this, this project proposes the creation of an online ecumenical travel agency, Unité – Ecumenical Travel, which aims to expand the service and offer of services to this diverse audience, without focusing on religions or specific ways of developing spirituality, evaluating the needs and particularities of each client or group.