Ecoturismo em Pernambuco : potencialidades X realidades

Abstract

In this work, conceptualizations about the ecotourism segment and how it finds itself in the context of tourism in the State were addressed. In addition, the objetctive of this work was to study and analyze the potential of Pernambuco in the field of ecotourism, together with perspectives on what is projected in the reality of the mesoregions of the State. In order to describe and understand how ecotourism out in the State of Pernambuco, the contacts initiated were made through social networks such as whatsapp, Instagran and e-mails. We sought to know the profile of ecotourists in Pernambuco, which was included through the creation of a Google forms form, in which we tried to reach the maximum number of responses. The contact and submission of the form was also successful with professors and students from the Federal Institute of Pernambuco with a high level of knowledge of the interest of tourists in the segment. The manager of the Pernambuco Tourism Company- EMPETUR contributed by providing some data on the ecotourism potential of Pernambuco and according to thw State Database – BDE, Pernambuco is divided into 5 mesoregions: Sertão Pernambucano, São Francisco Pernambucano, Agreste Pernambucano, Mata Pernambucana and the Metropolitan Region of Recife. Finally, we will discover during the work how Ecotourism develops in Pernambuco and its potential arising from digital marketing in the dissemination of ecotourism practices.