Efetividade das políticas públicas do turismo no município de Gravatá - PE : uma proposta de implantação de um sistema de monitoramento e acompanhamento para sua gestão.

Abstract

In Gravatá, a city located in the countryside of Pernambuco, second home tourism is the primary form of tourism, followed by event tourism. Field research, carried out through interviews with city tourism managers and representatives of the local trade and via a questionnaire for visitors and residents of the municipality, indicated that there is perceived potential for the development of other tourism segments, such as: ecotourism and adventure tourism. However, it is necessary to develop public policies for their promotion. It is known that public policies are essential in the implementation of development actions in any area of the public sector, but they need to be monitored through controls that can assess their efficiency and effectiveness. In this way, this project puts forth the proposal for a Monitoring and Follow-up System, to manage the effectiveness of these policies. The system we propose takes into account the necessary steps for an efficient and effective monitoring and control of these policies, from the current state of tourism to the implementation of the cycle of public policy to the evaluation of the proposed model, with all the necessary tools available to become an important management instrument for public tourism policies in Gravatá. In conclusion, the adoption of an evaluation model for these policies will provide an important management and control instrument that will involve the tourist trade, representatives of the City Tourism Council and locals in order to instill a sense of ownership and belonging in all those who participate in the process.