Transformações da dinâmica urbana em Olinda-PE: o Patteo Olinda Shopping e seu entorno

Abstract

Shopping malls, as they are large urban facilities and change the centrality of cities, contribute significantly to the way space production takes place in its vicinity, through the dynamics of capital. Supported by this idea, this monographic work, which has as its empirical object of study the Patteo Olinda Shopping, in Olinda-PE, and its surrounding area, analyzed the configuration of a new urban centrality generated by this equipment, highlighting the transformations occurred in its immediate surroundings. For this, it was based on a literature review on the trajectory of the emergence and development of shopping centers, in addition to the theoretical categories related to urban centrality and spatial production. Subsequently, quali quantitative data were collected on websites of public agencies and private companies and fieldwork was carried out, through which observations and data collections were made in the study area, including photographic records. Through this, the results obtained show an increase in the number of public transport in circulation around Patteo Olinda Shopping, changes in some domains of the service sector, development of commercial establishments and street commerce in its immediate surroundings, in addition to the increase traffic of people and vehicles on their direct access streets. Such urban dynamics has led to a process of valorization of this fragment of Olinda, signaling new socio-spatial potentialities and contradictions of its urban dynamics, particularly in the fragment formed by the neighborhoods of Casa Caiada and Bairro Novo, right where the mall is located, which still enjoy amenities related to the seafront. The dynamics underway have been increasingly associated with the presence of the shopping center, which acts as a driving force for the formation of a commercial sub center in this part of the city.