Da tela grande ao streaming: a transição no consumo audiovisual percebida pelos estudantes dos cursos de gestão do Instituto Federal de Pernambuco - Campus Paulista.

Abstract

From the first film screenings at the end of the 19th century to the consolidation of cinema as a cultural expression in the 20th century, audiovisual consumption has undergone significant transformations, driven by technological innovations, social changes, and behavioral shifts. With the advancement of the internet and the emergence of digital platforms, access to movies and series has expanded exponentially, profoundly altering the public's relationship with traditional cinema. This article analyzes the recent transition in audiovisual consumption among students of management courses at the Federal Institute of Pernambuco, Paulista Campus, addressing the historical panorama of cinema in Brazil, the impact of the COVID-19 pandemic, and the evolution of streaming platforms. The study aims to understand which factors may influence the choice between consuming movies in the comfort provided by streaming services or through the experience offered by cinemas. The choice of topic reflects the authors' personal interest, as they experience the same contemporary dilemma; From an academic perspective, the study offers support for market strategies, contributing to relevant debates in management courses; Furthermore, from a social point of view, considering that many students will be future managers and entrepreneurs, it can contribute to the training of professionals with more critical and strategic visions. Presenting a descriptive character, the research adopts a methodology whose approach is quantitative, using a pre-test as a data collection instrument capable of analyzing the behavioral patterns and preferences of the students. The pre-test will be applied remotely on the Paulista Campus, ensuring the accuracy of the responses. The analysis of quantitative data will be carried out through descriptive graphs, aiming to identify patterns of behavior and preferences.