Implementação gastrôregional: guia digital de gastronomia regional pernambucana na cidade do Recife - PE

Abstract

The present project sought the development of a digital application that works as a regional gastronomic guide in Pernambuco in the city of Recife - PE as a way of promoting gastronomy as a tourist attraction. Recife is the third gastronomic center in Brazil, besides being the third city that receives the most tourists in the northeast region, facts that justify the importance of the project for local tourism as a product. As a general aim, it was decided to create a digital guide to the regional gastronomy of Pernambuco in the city of Recife in the Portuguese, English and Spanish languages. And the specific aims are: to search the existing restaurants in the city of Recife that offer regional food from Pernambuco, to describe the dishes that compose the guide, to register the preparations through photographs, to perform the translation of the descriptions into the English and Spanish languages, to create an application for support the digital guide. The methodology for its accomplishment was based on the literature review with the pertinent information to develop the initial idea, being verified the necessity of the creation of an electronic questionnaire as a diagnostic tool, the later sought to investigate the existence of a consumer market for the application and the answer was positive. In this way, it was shown the interest of the target audience and the possibility of market for the development of the application, besides its feasibility, since its costs for creation and maintenance can be returned through digital marketing techniques where the use of the application can bring profits. Finally, this project has its relevance proved since the tourist market has been growing annually and Recife is a city that has not yet explored its full potential, in this sense, the actions as illustrated in this project appears as an alternative to stimulate gastronomic tourism, as form of cultural tourism that may appear as a differential to the city.