A reorganização da agenda cultural da cidade de Olinda como ferramenta de difusão da cultura do município para a comunidade local e visitante

Abstract

The Cultural Agenda of the city of Olinda is the main tool for compilation and divulgation of cultural programs that take place in the city. This paper intends to take a critical look at the management of this tool, in order to identify possible flaws and suggest solutions to them. Therefore, this paper’s general objective is to reorganize the Cultural Agenda promoted by the Olinda’s public government. In research, we sought to collect information from the visiting public of the historic site of Olinda, the cultural groups operating in the municipality and the municipal government, about the Cultural Agenda. From this, shortcomings in the management of this communication tool were identified, ranging from its planning to the control stage, while receptivity was identified by the visiting public and the groups acting for the modernization of the tool. Based on this, it is proposed to create a digital, online, public and collaborative platform for the divulgation of cultural expressions, events, spaces and opportunities in the municipality of Olinda. This proposal is accompanied by its divulgation plan, required resources, budget and sources of funds, as well as the legal and technical measures required for its implementation. Finally, it is concluded that the implementation of the proposed platform would solve the problems related to the management of the Cultural Agenda, while bringing the cultural agents closer to those who wish to experience the city programs, whether visitors or local residents.