A persuasão no contexto acadêmico: uma análise das percepções dos alunos do 6º período do curso tecnológico em Processos Gerenciais.

Abstract

This study investigates the perception of 6th-semester students in the Technological Course in Managerial Processes regarding the development of persuasion skills throughout their academic journey. The research is based on the relevance of persuasion in both academic and professional settings, considering it one of the 13 essential competencies for the job market, as highlighted by the World Economic Forum (2020). In this context, the study by Silva and Behar (2022) identified that persuasion presents difficulties in skill development, with lower performance compared to other evaluated competencies. It is concluded that there is a need for greater emphasis on the development of this skill during academic training to better prepare students for the challenges of the contemporary job market, which is marked by automation and the demand for advanced interpersonal skills. To achieve this, a qualitative approach was adopted, using semi-structured interviews with students and employing Content Analysis, as proposed by Bardin (2016), to interpret the data. The results reveal that students recognize the importance of persuasion in management and leadership but face challenges in developing it effectively throughout the course. Thus, the study highlights the need for pedagogical strategies that enhance the improvement of this skill, making it more applicable to the organizational context.