Design de interface para aplicativos: uma proposta para melhorar o planejamento e educação financeira

Abstract

This project aims to develop the interface design of an application focused on financial education and personal budgeting, especially for young people with low income and limited education. The methodology used was qualitative research, combining Design Thinking and UX Design Process principles to better understand users’ needs and create user-centered solutions. The project began with theoretical research on financial education, financial habits, usability, and educational technologies. Then, tools such as personas, empathy maps, analysis of similar apps, flowcharts, and wireframes were created to guide the prototype’s structure. The interface was designed to be clear and accessible, using elements like charts, a financial level indicator, and interactive quizzes. Usability tests were carried out with real users through the Cognitive Walkthrough method, helping to identify improvements and confirm the effectiveness of the navigation and layout. The results showed that the interface is functional and easy to understand, even for users with little experience using digital tools. In conclusion, the project proves to be a relevant and promising solution, with potential for future improvements and expansion.