Turismo de saúde no Recife: uma proposta para o incremento da demanda

Abstract

The course completion project investigated the reasons why Recife, the largest medical hub in the Northeast and the second largest in Brazil, is not managing to attract a significant number of tourists, according to data from the Recife Tourist Observatory (2021 edition). The study highlighted the need to better understand the profile of these tourists, the available market demand, and the gap to be filled. It found that it is essential to collect more data on the subject to develop effective strategies to increase this demand. Through interviews with key public and private organizations responsible for this attraction, it was concluded that we still do not have all the necessary information to develop and sustain this tourism segment, despite our existing expertise. The project indicates the need to develop a tool for collecting this information directly from tourist and, thus, in the future, to provide managers with the necessary information to guide strategies for this tourist segment.