Sabores compartilhados : análise do impacto das redes sociais no turismo Gastronômico do Recife

Abstract

Social networks play a strong role in Internet users' decision-making, including with regard to Gastronomic Tourism, which has been gaining more and more space in digital media. Therefore, this study aimed to analyze the impact of social networks on Gastronomic Tourism in the city of Recife. To this end, a qualitative and quantitative research was conducted, of a descriptive nature, with bibliographic research and analysis of an applied questionnaire; and specific objectives were defined that aimed to analyze the content related to gastronomic tourism in Recife on social networks, investigate consumers' perception of the authenticity and quality of gastronomic experiences shared on social networks, examine the relationship between consumers' purchasing power and the frequency of visits to gastronomic establishments, and present the importance of gastronomy in travelers' choice of tourist destinations. It was concluded that social media represents an important influence on gastronomic consumption behavior, in the decision-making of the tourist destination and also in the choice of the establishment to be visited. Through social media, tourists have access to discover new gastronomic destinations, contributing to the strengthening of the tourism sector and the success of establishments