Hotel Central do Recife: uma proposta para torná-lo um espaço instagramável

Abstract

Communication tools have grown considerably in recent years and with that, social networks have been gaining space in people's lives. Instagram is one of the most accessed tools worldwide, it is a visual and interactive social network, where people share images and videos creatively with the application on their cell phones. It should be noted that people have the need to show a trip made, a family moment, and sometimes their daily life, in addition to the places they frequent and what they experience, in the search for a greater number of likes received through each publication. In view of this, organizations are prioritizing and adapting the creation of spaces with environments and scenarios with instagrammable architectures, in order to win and retain customers attracted by images and videos published on Instagram. The methodology used was qualitative, through a literature review and a questionnaire sent through a semi-structured form via Google Forms, where the data were analyzed. The Hotel Central do Recife, located in the central area of the city, was our object of study, as it is a showcase for its architecture and for hosting icons in the 30s and still receiving illustrious figures to the present day. Proposing the creation of an instagrammable space in the hotel was our main objective, since, through an eye catching scenario, the dissemination of photos and videos on Instagram add value and generate an increase in the flow of customers and guests. From the analysis of the questionnaire data, it can be concluded that places with instagrammable environments become more attractive to customers.