Visita Jardim: implementação de atividades recreativas para a comunidade do entorno do Jardim Botânico do Recife – PE

Abstract

This intervention project was proposed as a means to expanding tourist visitation, particularly among local residents, to the Recife Botanical Garden (Jardim Botânico do Recife - JBR), located in Recife, Pernambuco, which has great tourist potential. The attraction is located on BR 232 Highway in the Curado-Recife and has its structure with great importance for carrying out scientific research, conservation and environmental education. However, there is a concern that residents living near the Garden and in surrounding communities do not feel a sense of belonging to this attraction. The main objective of this project is to attract this public by encouraging greater participation through the organization of monthly events throughout the year, aiming to engage and increase visitation. The recommendation is to implement an annual events calendar that includes a promotional plan, budgets for material and human resources, as well as a detailed description of the operationalization of each proposed event, including evaluation and monitoring of their implementation. Consequently, by adopting the suggested actions, the project aims to benefit the local population by generating positive impacts for the JBR, the community and visitors to this facility which is so important for the city of Recife, promoting both tourism and leisure use of the city's public areas.