Turismo no município da ilha de Itamaracá: propostas de estratégias interpretativas para o desenvolvimento turístico.

Abstract

This work aims to present a proposal for interpreting the heritage for the Island of Itamaracá as a tool to encourage tourism in the municipality, highlighting cultural tourism. The municipality was chosen as the focus of the research due to its great potential for cultural tourism and its many tourist attractions, including Vila Velha, Embaixada da Ciranda de Lia, and Forte Orange, locations chosen as a pilot project for the heritage interpretation project that will be exposed throughout from work. Rich in history and culture, in addition to being a beach destination, the municipality can take advantage of its tourist potential to attract new audiences. Methodologically, this is a descriptive and quantitative-qualitative research, based on field and virtual research, using the questionnaire and semi-structured interviews with residents and visitors of the Island of Itamaracá as the main collection instrument. From the research it was possible to identify guiding documents of the municipality, carry out the mapping of the cultural heritage and utensils of the city, and define the spaces to be treated in this project. The study showed the importance of the tourist cultural heritage of the Island of Itamaracá for the Brazilian cultural history and for the development of local tourist activity and the need to use the interpretation of heritage as a tool to boost tourism and improve the experience of visitors. As proposals resulting from this project are actions aimed at the interpretation of heritage, where it is suggested, among others, the requalification of signage signs and also interpretive signs of the spaces selected for the pilot project, as well as the training of manpower and hiring of professionals qualified professionals from the areas of tourism, archeology and the like to add to the planning and promotion of Itamaracá Island as a tourist destination.