Momento Off Turismo e Lazer: empreendimento no mercado turístico pernambucano

Abstract

This course completion work presents a new organization aimed at the tourism market: Momento Off Turismo e Lazer, whose main objective is the creation of this company through the application of strategies to expand the offer of tourist products in the Metropolitan Region of Recife, elaborating a business plan and seeking partnerships with tour companies. This company's main focus is short-term tours aimed at people who are in Recife and neighboring municipalities on business and have one or two free days, as well as the local public who want to have a different time in a place they don't visit routinely. Based on bibliographical research, market study through interviews with people connected to the Tourist Trade, questionnaire with potential customers and own experience. This work includes items such as Fiscal Regime, being Individual Microenterprise, mission, vision and values, logo, sub-logo, possible partners, target audience, threats and weaknesses, as well as indicating tourist destinations and differentials in relation to the competition. In this work, all the fixed and variable costs are found, as well as the revenue sources, thus proving its economic viability.