Entre linguagem, pedais e corridas: uma análise de anúncios de ciclismo e corrida de rua à luz dos estudos sociorretóricos de gênero

Abstract

The present work is part of Swalesian socio-rhetorical gender studies and deals with advertisements for cycling and street running sporting events, analyzing them from their context of occurrence – from the perspective of the concept of discourse community (Swales, 1990, 2016) –, from its rhetorical structure to its communicative purposes (Swales, 1990, 2004). To this end, we assume that this genre has the purpose of presenting, attracting and leveling athletes for this type of event. Using a quantitative and qualitative analysis of an exploratory nature (Gil, 2002), we adapted the CARS (Create a Research Space) model by Swales (1990) to analyze the corpus, composed of 20 samples of the aforementioned advertisements, 10 for cycling and 10 for street running, which were shared in WhatsApp groups of athletes communities between October 2021 and March 2023. We also used a descriptive methodology (Gil, 2002) to describe these communities and 4 prints of conversations in these groups. The results show the fundamental moves and steps of the advertisements discussed here, as well as their importance in the composition of the genre for the discourse communities in which it circulates. The present work also brings a prototype – of a descriptive nature and arising from the effective uses of language – with the potential to be used as a basis for the study and development of the genre