Feira das Paineiras: artesanato e promoção cultural na cidade de Paulista

Abstract

This work proposes the realization of a handicraft fair with monthly editions at the Ecoparque das Paineiras, located in the municipality of Paulista, Metropolitan Region of Recife. The starting point for this proposal was to think about how the public space could serve, at the same time, as a place of cultural manifestation and income generation. Allied to this, the need to move the creative economy and heat up tourism in the municipality, gave substance to the idea of structuring a craft fair in an easily accessible point of the city. To think about a craft fair, I took as a basis the needs of artisans and the interests of the people of São Paulo, so I used the questionnaire as a methodological instrument, a questionnaire that was applied with artisans from the city of Paulista and with the method used is the cartographic because there is my implication, as a researcher, resident and tourism specialist. The theoretical framework brings authors who talk about craft fairs as a tourist product, such as: Pereira, C.J.C. Development of local tourism and creative economy like Lima, Ricardo, in the field of events, such as: Lins, Letícia. Such anchoring helps to indicate the paths to be followed in the creation of the Paineiras Fair. The expected results from the Project are: Publicizing the municipality, valuing local handicrafts and increasing sales in the sector.