Evento gastronômico e cultural para a cidade de Vicência

Abstract

Vicência located in the North Forest of Pernambuco is a city with remarkable tourist potential, but which is still little explored, with that the present research had as objective the proposal of an event in the format of a gastronomic and cultural fair for the city, with the purpose of bring more visibility to the municipality. All stages of the event were covered, from planning to completion in order to make the project viable and show the natural beauties, local artists and historical points of the locality. Several topics were studied such as tourism, events and their various variations so that, in this way, it is possible to recognize the relationship between the areas. The methodology of this work consists of bibliographical research, quali-quanti research and field study. Through transitory research, we can consider that what is often missing for a tourist route to receive the visibility it deserves is investment and collective dissemination, because with results received from online traffic, there is an interest in the segment of our event and in the place where it is received, the which shows that we have a possible audience for the event because it is an unexplored region and thus justifying the elaboration of this project.