A economia circular e a logística reserva aplicada em uma empresa de cosmético brasileira

Abstract

Companies currently need to get used to their productive activities in order to reduce negative environmental impacts, given that many of these organizations are potentially degrading to the environment. It is understood, however, that one of the ways used by these companies to collaborate with sustainability is to meet the reverse logistics, which aims to optimize solid waste in order to increase the product's life cycle, reusing or recycling the inputs, thus, this being action, as it is of great relevance, providing, in addition to complying with legal requirements, such as the National Solid Waste Policy (PNRS), Law No. reducing the destruction of natural resources. Given this reality, the objective of this work was to analyze how the reverse logistics process takes place in a specific Brazilian cosmetics company. For this purpose, bibliographic, documentary and qualitative research was used as a methodology. It was found that the company has great potential for sustainability, investing in various actions beneficial to the environment, in particular, serving reverse logistics, rewarding customers in the return of packaging, investing in recyclable packaging and with lower polyethylene content, improving, including its image before the public, for dedicating itself as a sustainable company. It can also be said that the company in question exercises the circular economy through reverse logistics processes, thus constituting a model conducive to being followed by other companies in the cosmetics segment.