Criação de um Festival na Arena Pernambuco : Art&Pop Festival

Abstract

The project has as one of the main objectives to improve the use of Arena Pernambuco as a tourism instrument and consequently promote the movement in the state events sector, generating income and jobs directly and indirectly, through the Musical and Cultural Festival, since the events segment is one of the largest in the country in the tourism sphere. In addition, consequently, incite the flow in the city, famous for sun and sea tourism, in the periods of seasonality during the low season. During the project, there will be topics presenting the three main segments that will be addressed: tourism, events and culture, dialoguing with the proposed festival. It will also be exposed, through the methodologies used, the presence of existing demand from the public participating in the type of event in the state of Pernambuco. During the elaboration of the project, the tourism sector had suffered from uncertainties, as well as other sectors, due to the unknown circumstance of the current pandemic situation caused by the COVID 19 virus, the Drive in format has become a possible option because it offers more security when carried out in accordance with the proposed protection and hygiene measures by the World Health Organization