Turismo como ferramenta de inclusão e de visibilidade social para a terceira idade

Abstract

This qualitative research of exploratory nature is used to analyze the efficiency and relevance given to public policies proposed to tourism as a tool for the inclusion of the elderly in the city of Recife. In the achievement of the above-mentioned research, involving a sample of people over 60 years old, seeking to promote the visibility of the elderly through tourism. The city's tourist potential and the need to adapt to this mighty class of elderly people deserve a more technical and inclusive look, seeing the possibility of an economic growth in this tourism market. As for the Methodology, I used the following instruments: questionnaire, bibliographical research and interview with managers. The results of the study indicate the absence of public policies for the elderly in the turism. It draws attention, right in a period in which many are able to perform activities related to tourism and leisure because they are retired. The data obtained indicate the need for articulation of the public power in the perspective of empowering, valuing and creating policies for the members of the so-called third age group.