Vazeando : uma proposta de vivências de turismo e lazer no bairro de Várzea- Recife - PE

Abstract

The Várzea neighborhood presents significant tourism potential due to its historical relevance, cultural attractions, and the diversity of elements capable of serving both residents and visitors. In this context, this work proposes the inclusion of the neighborhood in the city's tourist circuit, with the aim of increasing its visibility, stimulating visitation, and promoting the appreciation of its historical, cultural, social, and economic aspects. The research was developed in stages. Initially, information was gathered about the characteristics of the neighborhood and its main attractions. Then, online questionnaires were applied to residents and visitors to understand their perceptions of the place. Questionnaires were also applied to merchants and representatives of cultural groups, seeking to analyze their perspectives on the area's touristification process. Based on the data obtained, a program proposal was developed, composed of activities, workshops, and tourist itineraries aimed at the local and visiting public. In addition, potential supporters were identified, and a schedule was structured to make the proposal viable. In conclusion, the project can contribute to strengthening tourism practices in the neighborhood, promoting income generation, stimulating local commerce, creating jobs, and valuing cultural heritage. Thus, the initiative seeks to boost local development through tourism, benefiting the community and enhancing its historical and cultural resources.