Projeto de desenvolvimento de tecnologia para redução de impactos da sazonalidade do setor hoteleiro de Pernambuco

Abstract

Seasonality is a cyclical phenomenon that directly impacts the hotel industry by generating fluctuations in demand that compromise profitability, financial sustainability, and operational stability. In the Metropolitan Region of Recife, in the state of Pernambuco, periods of low occupancy represent a structural challenge for the sector, affecting not only hotels but also the entire tourism value chain. In response to this scenario, this study proposes the development of the BusqHoteisapplication, aimed at mitigating the effects of seasonality through promotions, discounts, and loyalty programs that connect tourists to partner establishments during low-demand periods. This research adopts a qualitative and bibliographic approach, grounded in scientific literature and secondary data, and explores key concepts in tourism, hospitality, and technological innovation. The results suggest that adopting digital solutions is an effective strategy to reduce the negative impacts of seasonality, enabling more balanced occupancy management throughout the year. It is concluded that the application of technology to the hotel sector can contribute to strengthening regional competitiveness and promoting the economic sustainability of tourism activity.