Estudo de viabilidade econômico-financeira: implantação de e-commerce em empresa de varejo no setor de saúde.

Abstract

In this period of uncertainties and rapid changes in the market and the global economy, the e-commerce modality has shown significant expansion due to the increasing digital presence of consumers and the ability to reach various segments of the economy.Given this relevance, the present study aimed to analyze the economic and financial feasibility of implementing an e-commerce platform in a retail company in the healthcare sector.The research adopted an exploratory approach within a qualitative and quantitative framework, utilizing documentary research as a method to gather pre-existing information on the case study object from organization data sources.These data served as the basis for assembling the project scope.Based on a case study approach, the entire methodological development and analysis followed several stages, initially aiming to establish an understanding of conceptual aspects related to capital budgeting, as well as identifying investment evaluation techniques from the literature.Additionally, for revenue projection, the simple regression technique was employed based on the secondary data available within the company, thereby deriving the parameters for the Cash Flow and conducting an analysis of capital budgeting techniques to assess feasibility.Traditional evaluation methods such as Payback, Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), along with simple regression, were used as feasibility indicators.In analyzing the results, it was possible to verify the economic and financial viability of the investment through indicators, thus providing information to support decision-making regarding the implementation of the e-commerce venture.In addition to contributing to financial management insights, the feasibility study also encouraged the advancement of knowledge and practice in preliminary analyses in the field of managerial processes.