Projeto de acessibilidade comunicacional em libras para pessoas surdas brasileiras no site do aeroporto internacional dos Guararapes - Gilberto Freyre

Abstract

Communicational accessibility in tourism is of paramount importance to ensure that everyone can fully participate in tourist activity. This concept happens through the implementation of resources and actions that promote access to information and communication efficiently. The lack of communication accessibility in Libras at Guararapes – Gilberto Freyre Airport, in Recife, impedes autonomy and equal access to information for deaf Brazilian tourists. To mitigate this issue, the objective of this work is to propose the translation of the airport's official website. The methodology used consists of an exploratory study, which included the application of questionnaires to deaf people and airport professionals, using the snowball technique. Furthermore, the websites of 10 Brazilian airports that received the largest flow of passengers between 2019 and 2022, pre- and post-COVID-19 pandemic, were analyzed, with the aim of observing and documenting communicational deficiencies. The results indicate the lack of professionals trained in Libras, the absence of accessibility targets and the insufficiency of accessible technical resources on the airport website. Based on the data collected, a project was proposed to implement virtual translation into Libras on the Recife Airport website. This solution aims to improve communication accessibility and provide a more inclusive travel experience for Brazilian deaf travelers. Expected results include promoting social inclusion, increasing the number of deaf tourists, improving the image of tourist destinations and offering a more satisfactory tourist experience. The implementation of this project demonstrates a commitment to social responsibility and can stimulate innovation in the tourism industry, making it more accessible and competitive.