Chamegoterapia na hotelaria da cidade de Recife: formas de reinventar o setor hoteleiro após a pandemia da covid-19

Abstract

This Course Completion Work aims to present welfare proposals to the tourism sector, focusing on the economic hotel industry in the city of Recife, seeking to promote and attract the public after the COVID-19 pandemic period. The research is based on readingscientific articles, studies carried out during the pandemic scenario which, from 2019 to 2022, was the most harmful period for the hotel chain. We used as methodological instruments: logbook, field research and bibliographical research. Some authors who support the study are: Beni (1998), Nascimento (2021), Santos (2022) and Mota (1996).To put our project into practice, we created a tourism marketing plan as a way to promotetourism based on the information provided in this well-being survey. We highlight the following results: 80% of respondents say they are interested in participating in therapeutic practices at the hotel and also that they are willing to pay for the services, while 80% say they do not practice daily, which increases the chance of interest in an experience of escape from routine. Regarding the available of the services in other hotels, 81,4% stated that they did not find them in their past stays, confirming that it is still a scarce practice and making it a differential for hotels that offer it.