Recife todo seu: Startup

Abstract

Recife, which is one of the main gateways for tourists in the Northeast, annually receives thousands of visitors who come to the city for several reasons, among them: the search for tourist experiences. One of the factors that draws the attention of the capital of Pernambuco is, in turn, the diversity of unique experiences. However, there is a lack of consolidated mechanisms that bring together these options to facilitate the experience of the target audience. “Recife Todo Seu” aims to create and sell a package of discounts at various attractions in the region. With the purpose of assisting in the discovery of leisure and tourism options to contribute to the movement of the market. This package is intended to include discounts on tourist attractions, bars, restaurants, hotels, transport apps, among others. Initially as a startup, the project will start with a smaller amount of products. There was a concern in the adequacy of its cost to make it accessible for visitors and residents. The expectation is that new attractions will be implemented as the project is expanded, becoming known and consolidated. For the structuring of this proposal, bibliographic and documentary research were carried out, in addition to interviews with partners and potential customers who were selected from the market study. As, for example, restaurant owners and representatives of the advertising sectors. In the analysis of data from the survey carried out with the potential audience of “Recife todo seu” (110 responses), there was great interest in buying the startup's proposal as it represents a package of opportunities. This project also includes a finished prototype of the application and the website, prepared by one of the authors.