Selo de Certificação FEMITUR

Abstract

The number of women traveling alone has been growing gradually and awakening the attention of the tourism industry, the companies started to create products and services directed to this public specifically. Tourism starts to be seen as a tool for women to put forward their rights and freedom in society and also as an instrument able to combat gender inequality. Tourism security is a determinant element for the decision of choosing a tourism destination, especially for women, who are more vulnerable when traveling alone.In this context, the present study has the general objective of creating a seal of certification, that highlight a product or service about its peculiarities and its objectives such as source and production method. O FEMITUR seeks to inhibit violent and discriminatory actions , and act seeking for gender equality and enable women autonomy and freedom once traveling without company.