Uso indevido de dados pessoais e o impacto nas empresas por não atenderem a Lei Geral de Proteção de Dados n° 13.709/2018.

Abstract

The General Data Protection Law, enacted in August 2018 and registered under number 13,709, “provides for the processing of personal data, including in digital media, by a natural person or legal entity governed by public or private law, with the aim of to protect the fundamental rights of freedom and privacy and the free development of the personality of the natural person”, according to the text of the law itself. Giving importance to the current scenario in our country, Law 13.709/2018 brings hope for consumer protection and how companies should behave in the face of it. In this perception, this work intends to show what the concept of privacy is and how companies should act and how to adapt so as not to sin in the use of personal data.