https://repositorio.ifpe.edu.br/xmlui/handle/123456789/468 Trabalho de Conclusão de Curso - TCC Sun, 13 Sep 2026 13:58:42 GMT 2026-09-13T13:58:42Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2305 Aversão à Perda na Tomada de Decisão sob Risco entre Estudantes do Curso de Bacharelado em Administração This study analyzes the presence of decision-making patterns consistent with loss aversion, according to Prospect Theory, in the financial choices under risk of undergraduate Business Administration students at the Federal Institute of Pernambuco (IFPE), Igarassu Campus. The theoretical framework is based on the pioneering contributions of Behavioral Finance and Prospect Theory developed by Kahneman and Tversky. Methodologically, a descriptive and quantitative research was conducted. Data were collected through a structured questionnaire featuring financial decision-making scenarios adapted from classic literature, applied to a convenience sample of 95 undergraduate students. The results showed a strong presence of behavioral biases among the participants. The certainty effect was particularly evident in the domain of gains, where 82.11% of students prioritized guaranteed gains. Conversely, in the loss domain, the reflection effect was present, with 74.74% of respondents opting for the risky probabilistic alternative to avoid certain losses. However, contrary to the classic pattern, the reduction of probabilities in the domain of gains showed a continued preference for seeking a higher probability of return. The chi-square test and non-parametric analyses using the adherence score (sample mean of 5.66 points) revealed a lack of statistically significant association between decisions under risk and sociodemographic profiles or self-reported subjective risk perceptions. The results suggest that the technical knowledge from the Business Administration program, on its own, may not be sufficient to prevent the manifestation of behavioral patterns in students' decision-making processes, emphasizing the need for behavioral approaches in the pedagogical guidelines of financial education. Mon, 27 Jul 2026 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2305 2026-07-27T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2301 Conhecimento e uso do programa ID Jovem na Escola Santos Cosme Damião em Igarassu which offers benefits such as half-price tickets to cultural events and free interstate transportation for low-income individuals aged 15 to 29. The survey included 757 students, mostly between the ages of 15 and 18, and identified both their level of information and difficulties in accessing the benefit. The results showed that 68% of participants were aware of their entitlement to half-price tickets, but only 35% knew that they must be registered with CadÚnico and meet the family income criteria to participate in the program. Furthermore, it became clear that publicity for ID Jovem is limited: many students stated that they had never seen campaigns or information about the program on social media or in schools. Among the main suggestions made by young people were the inclusion of free urban transportation and the offering of professional training courses. The data reinforce the importance of public transportation as an instrument of social inclusion and demonstrate that the effectiveness of ID Jovem is directly linked to more efficient and accessible communication. For the program to reach a greater number of beneficiaries, it is essential to invest in ongoing educational initiatives and outreach strategies that truly connect with young people, promoting citizenship, equity, and access to fundamental rights. Keywords: ID Jovem; Inclusion; Public policies. Tue, 24 Feb 2026 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2301 2026-02-24T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2221 O impacto do marketing de influência no comportamento de consumo de estudantes de Administração do IFPE. Influencer marketing has established itself as one of the main communication strategies in the digital environment, bringing brands and consumers closer through the role of digital influencers. This study aimed to understand the impact of this practice on the purchasing decisions of Administration students at IFPE – Campus Igarassu. The research, of a quantitative and descriptive nature, applied a structured questionnaire to 71 students, covering variables related to respondents’ profiles, the types of influencers they follow, purchases motivated by recommendations, and the factors that sustain credibility. The findings showed that influence is perceived as moderate, exerting greater effect on product discovery than on loyalty. A direct relationship was observed education, fashion, beauty, and fitness. Trust in influencers was mainly associated with personal experience, content quality, and transparency in partnerships, while metrics such as follower count proved less relevant. It is concluded that influencer marketing can shape preferences and guide consumer choices, provided it is grounded in authenticity and the creation of symbolic connections between influencers and their audiences. Fri, 12 Sep 2025 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2221 2025-09-12T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2166 Educação financeira e o nível de endividamento de acadêmicos do IFPE campus Igarassu This research investigates the influence of financial education on preventing youth debt, focused on students at IFPE Campus Igarassu. The objective is to understand how financial knowledge impacts consumption habits and debts among young people. The qualitative, exploratory and descriptive approach involved students aged 15 to 29, selected through intentional sampling. Data collection was carried out using a structured questionnaire with 24 questions, administered in person via Google Forms to 109 students, and semi-structured focus group interviews with 9 students, carried out remotely via Zoom. Interview data was analyzed using thematic content analysis, identifying relevant patterns. The results reveal a relationship between financial literacy and indebtedness, indicating that students with greater financial knowledge have better control over their finances and are less prone to debt. Additionally, participants with conservative attitudes toward credit reported less debt. The findings highlight the importance of financial education in preventing youth debt and suggest the implementation of mandatory programs in educational institutions to improve financial literacy and promote responsible consumption behaviors. Tue, 18 Nov 2025 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2166 2025-11-18T00:00:00Z