https://repositorio.ifpe.edu.br/xmlui/handle/123456789/446 Thu, 30 Apr 2026 11:40:13 GMT 2026-04-30T11:40:13Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2119 Desafios da profissionalização em uma empresa familiar: um estudo de caso The professionalization of management in family businesses represents a significant challenge due to the need to adapt to contemporary market demands. In this context, this study aimed to analyze the impacts of management professionalization in the family business DMA Produtos Alimentícios LTDA, located in the Metropolitan Region of Recife. The research was characterized as applied, with a quali-quantitative nature, adopting an exploratory and descriptive approach, developed through a case study. For data collection, structured questionnaires were applied to employees, in addition to the use of managerial tools such as the GUT Matrix and the 5W2H method, which enabled the identification, prioritization, and proposal of solutions for the main organizational weaknesses. The results showed that the lack of process standardization, failures in internal communication, and informality in decision-making compromise organizational performance. The application of managerial tools enabled the establishment of strategic actions aimed at improving processes, strengthening management, and promoting greater operational efficiency. It is concluded that the professionalization of management significantly contributes to administrative organization, improvement of business performance, and sustainability of family businesses, reinforcing the importance of adopting structured managerial practices as an essential factor for competitiveness and longevity. Thu, 19 Feb 2026 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2119 2026-02-19T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2117 Sobrecarga versus satisfação no trabalho: Uma análise da relação e seus impactos entre gestoras e gestores em um campus de um Instituto Federal. Considering the importance of public managers' role in the efficient management of resources and the quality of services provided to the community, this study focuses on work overload versus job satisfaction, focusing on the impacts experienced by managers on a Federal Institute campus. The objective was to use a qualitative approach to understand the perception of the factors that generate work overload and analyze how these aspects influence satisfaction and quality of life at work. The study involved the participation of 17 managers, representing approximately 85% of the total number of leaders working on the campus, of different age groups and genders. Data collection was conducted through interviews and a questionnaire, which enabled a detailed mapping of the conditions faced in the performance of managerial position. The study is descriptive in nature, focus on identifying the factors that lead to work overload and how these factors impact the satisfaction and well-being of these professionals. The results revealed that work overload is a systemic phenomenon, intensified by human resource scarcity, excessive bureaucracy, and budgetary constraints. An inverse relationship was found between work overload and satisfaction, although intrinsic factors, such as a sense of purpose and interpersonal relationships, support partial levels of satisfaction. Severe impacts on physical and mental health, such as chronic stress, anxiety, and burnout, were also highlighted, with greater severity among female managers due to the accumulation of family demands. It is concluded that organizational factors are primarily responsible for work overload, and that satisfaction is maintained by relational and individual factors, not by institutional support. Wed, 24 Sep 2025 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2117 2025-09-24T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/1896 A influência do marketing digital nas decisões de compra dos estudantes universitários: um estudo no IFPE - Campus Igarassu This study examines the impact of digital marketing on social media on the purchasing decisions of university students at IFPE - Igarassu Campus. The research employs a mixed-methods approach, combining a bibliographical survey with a questionnaire administered to 207 students in Management and Technology programs. The results reveal that social media exerts a significant influence on consumer behavior, with Instagram being the most widely used platform. Reviews from other consumers, demonstration videos, and frequency of exposure to ads were identified as determining factors in purchasing decisions. Although they consider the opinions of digital influencers, participants appear to trust reviews from ordinary consumers more. Promotions, brand reputation, and browsing safety also stand out as decisive factors. The research concludes that digital marketing is a strategic tool in the social media environment, and it is essential that companies prioritize credibility, personalization, transparency, and attention to the consumer’s final experience, considering that reviews from other consumers directly influence their purchasing behavior. Finally, we suggest expanding the study to other institutions and analyzing the impact of new digital platforms on consumer behavior. Mon, 18 Aug 2025 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/1896 2025-08-18T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/1718 Percepção do servidor do IFPE, Campus Igarassu sobre a qualidade de vida no trabalho (QVT) e sua satisfação com as políticas, programas e práticas de QVT implementadas no instituto. This study investigated the perception of IFPE employees, Igarassu campus, regarding Quality of Work Life (QWL) and their satisfaction with the policies, programs, and practices implemented by the Institute. To achieve this, a measurement instrument was developed based on established theories and methodologies previously used in the literature. The research adopted a mixed-methods approach, applying questionnaires to employees. The results indicate that employees recognize the importance of QWL and are aware of institutional initiatives aimed at this aspect. The Physical/Biological and Social domains were the most valued, highlighting workplace safety, operational support, and interpersonal relationships. Although most employees have a positive perception of QWL, satisfaction levels vary across the different domains analyzed. It was also observed that male employees participate more in institutional activities, suggesting the need for strategies to increase overall engagement. This research serves as feedback for managers and the human resources department at IFPE, Igarassu campus, providing insights to optimize QWL policies and foster a healthier and more productive work environment. Additionally, it strengthens the academic literature on this topic within the public education sector. Tue, 18 Mar 2025 00:00:00 GMT https://repositorio.ifpe.edu.br/xmlui/handle/123456789/1718 2025-03-18T00:00:00Z