https://repositorio.ifpe.edu.br/xmlui/handle/123456789/491 2026-04-27T06:17:29Z 2026-04-27T06:17:29Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2111 2026-04-23T06:01:42Z 2025-11-21T00:00:00Z

A formação em processos gerenciais na inserção no mercado de trabalho: um estudo sobre a perspectiva dos formandos de uma instituição de ensino superior em Paulista, Pernambuco. The job market is characterized by encompassing diverse forms of services that can be provided. Through these ramifications, attributes such as: experience, salaries, and benefits are highlighted. With higher education degrees, the possibility of exercising various occupations, sectors, and environments that reflect the job market is demonstrated. This research aims to analyze the perception of graduates regarding the influence of the Management Processes course at the higher education institution in Paulista - Pernambuco on their entry into the job market. The methodological basis proposes to answer the guiding question: How did the Higher Education Institution in Paulista contribute to the students' entry into the job market? Structured interviews were conducted via online meeting platforms, containing 11 questions. To participate in the research, the criterion was completion of the Management Processes course within the last 2 years prior to the study, with a total of 10 participants randomly selected from the institution's database. Based on the data acquired, it was possible to identify recurring patterns regarding student entry into the job market and the institution's role in this student-to-professional transition. Conclusion: The investigation demonstrated that although most interviewees are currently employed, many face significant challenges in achieving this position, revealing a reality marked by extracurricular experiences and institutional limitations. Through the interviews, it was observed that the data found indicate that participation in internships, projects, and tutoring programs plays a significant role in the employability of graduates.

2025-11-21T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2108 2026-04-15T06:00:43Z 2025-12-30T00:00:00Z

Endomarketing no setor público: um estudo de caso com os docentes do Instituto Federal de Educação, Ciência e Tecnologia de Pernambuco (IFPE) - Campus Paulista. The present study aims to analyze internal marketing practices from the perspective of the faculty members at the Federal Institute of Education, Science and Technology of Pernambuco (IFPE) – Paulista Campus. It is based on the understanding that actions directed toward the internal public are essential for strengthening organizational culture and for building a more collaborative and efficient work environment. This is a case study with an exploratory and descriptive profile, using a quantitative approach, conducted through the application of a structured questionnaire to the institution's faculty members, aiming to identify and evaluate the internal marketing practices currently adopted in this institutional context.

2025-12-30T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2107 2026-04-15T06:01:49Z 2025-12-16T00:00:00Z

Digital Twins na cadeia de suprimentos: sua aplicação e desafio na implementação With the advancement of Industry 4.0 and the growing use of the Internet of Things (IoT), there is an increasing need for more efficient, precise, and cost-effective decision-making processes. In this context, Digital Twins have emerged as a strategic technology by integrating data from physical and digital environments, enabling real-time simulations, predictions, and analyses. Despite their potential, the adoption of this technology still faces significant barriers, particularly related to costs, infrastructure, and the digital maturity of organizations. This study discusses the concept of Digital Twins and their applications in the supply chain, highlighting benefits such as operational visibility and advanced decision support, as well as the main challenges hindering their implementation. The research is theoretical in nature, employing an exploratory approach, and was developed through a structured bibliographic review using keyword-based searches in academic databases. It is concluded that, although Digital Twins present high potential to transform supply chain management, their adoption depends on structural investments and the development of technological competencies.

2025-12-16T00:00:00Z https://repositorio.ifpe.edu.br/xmlui/handle/123456789/2065 2026-03-21T06:01:11Z 2023-09-28T00:00:00Z

O uso do Instagram como ferramenta de relacionamento com o cliente: um estudo de caso de uma agência de ecoturismo em Pernambuco. Innovations in consumption habits and the insertion of technology linked to social networks help companies explore their brand on the Internet, creating new forms of relationship with interested publics. The main objective of this work is to analyze the use of the social network Instagram in the relationship between the company Vem de Andada and its consumers. The theoretical framework is based on the concepts of Marketing, Digital Marketing and social media, highlighting the social network Instagram. Observations of online consumer behavior and the relationship of companies with their customers on social networks are also presented. The present work was developed, based on qualitative, descriptive and applied research. The study analyzes the publications over a period of 6 months, to understand which contents were most explored. The interpretations were made through Bardin's content analysis, which systematizes the analysis of textual, visual or multimedia materials. It involves pre-analysis, coding and categorization steps to identify patterns and themes. The interpretation of results contextualizes findings in the research objective, culminating in a report that communicates findings and insights. For this purpose, the publications were divided into categories: informative, humor, comparative, reflective message and customer experience. It was identified in the analyzed posts as a relationship purpose: to promote services, information, travel programs and make its followers interact with the company through images, captions and comment replies, whose language may be similar to that of its audience on social networks, associated or not with icons and emojis, but always associated with hashtags.

2023-09-28T00:00:00Z