This research aims to propose a scale for assessing service quality in integrated urban intermodal passenger transport terminals. Such assessment is essential for maintaining quality standards, encouraging the use of public ...

Quality management has become an essential competitive differentiator, even in the service sector, such as the funeral industry, where emotional factors directly influence customer perception. This study investigates the ...

This article aims to evaluate the quality of services provided by Açougue, located in Goiana/PE, using the SERVQUAL model. The research was conducted in five stages: literature review, development of the data collection ...

This study focuses on analyzing the loss of production capacity in a pulp industry located in the Metropolitan Region of Recife, specifically on the toilet paper production line. The research problem involved frequent ...

This study examines the impact of digital marketing on social media on the purchasing decisions of university students at IFPE - Igarassu Campus. The research employs a mixed-methods approach, combining a bibliographical ...

This study's main objective was to investigate the level of satisfaction of students in the Management Processes program at the Federal Institute of Education, Science, and Technology of Pernambuco (IFPE), Paulista Campus, ...

This study investigates the perception of 6th-semester students in the Technological Course in Managerial Processes regarding the development of persuasion skills throughout their academic journey. The research is based ...

With the growth of e-commerce, it has become increasingly easier to purchase products from anywhere in the world quickly and affordably. This evolution has provided greater accessibility, variety, and competitive prices, ...

This article aims to identify the professional competencies of real estate agents specialized in the mid- and high-end property market in the city of Recife, Pernambuco. The research seeks to understand which knowledge, ...