This article aims to analyze the influence that social networks have in relation to the consumer purchasing process. The objective of this research is to understand the perception of purchasing in the social media ...

This study is based on a qualitative and quantitative research approach, aiming to identify the main variables that influence consumers’ purchasing decisions regarding the O Boticário brand. Its purpose is to contribute ...

This study examines the impact of digital marketing on social media on the purchasing decisions of university students at IFPE - Igarassu Campus. The research employs a mixed-methods approach, combining a bibliographical ...

Influencer marketing has established itself as one of the main communication strategies in the digital environment, bringing brands and consumers closer through the role of digital influencers. This study aimed to understand ...